He has been deemed Hip-Hop’s Savior a multitude of times by a wide array of respected artists. He has had songs grace the top spot on the Billboard on more than one occasion. He signed a multi-million dollar deal with Lil Wayne’s group, Young Money. And he JUST now released his debut album, Thank Me Later. Is there anything Aubrey “Drake” Graham can’t do? Apparently not.
This spring, in anticipation of the release of his first album, Drake partnered with Reverb’s Campus Conscious Tour. Reverb is an organization that aids musicians in reducing the waste and harm to the environment caused by their concerts in addition to conducting grassroots outreach and education to their fans. In order to “go green,” Drake’s tour bus, which visited over seventeen different campuses in over a dozen states, ran solely on biodiesel. Additionally, at each tour stop there were recycling and composting stations, biodegradable catering supplies and eco-friendly cleaning products were used, catering was cooked with local, organic food, CO2 offsets were purchased, and merchandise sold was made from sustainable materials.
In order to engage students while on his tour, Drake and Reverb collaborated with Green the Block, a national campaign and coalition targeted at helping low-income communities of color become driving forces of the clean-energy economy. Representatives of Green the Block work with students on each campus to do community events and outreach events on how to expand their mission to their own alma mater. Reflecting on his choice to green his tour, Drake said, “The whole green movement has been something that’s been brought more to the forefront. The term green is something that has been refreshing, something that is exciting…for me to be associated with it, I thought personally, it made sense.”
Being named as one of the most anticipated rappers to step on the scene, Drake has some serious weight on his shoulders. Not only is he striving to keep his loyal fan base intrigued by rolling out endless hits and collaborations, he is maintaining his eco-friendly stance and educating youth about its importance. With his unforgettable tag lines and a green concert stage from where they’re delivered, one can undoubtedly assert that, “it’s far from over!” And for that, we can be sure to thank him later...Have YOU helped save the world today?
For more information, visit: ecorazzi.com, reverb.org
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→The Music Movement: Drake Takes a Stand On “Going Green”
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